Persuasion technique

Persuasion means changing the attitude or belief of other people. It can be regarded as one of the effective way to promote advertisement. In this twenty-first century, the business of changing attitudes or at least trying to change them seems to grow even bigger and more intense : television commercials, magazine ads, billboards and so on. To change the attitudes of people experts and attractive sources are used. People who can speak rapidly are given more preference than those who speak slowly. Persuasion also often makes use of loaded words and images. Advertisers use positive phrases such as "New and Improved", "All Natural" and so on to attract more customers.